Join us for the Arts Business Institute Winter Workshop

December 18, 2012

Philadelphia, PA

Join us for the Arts Business Institute Winter Workshop

February 16-17, 2013   

To be held at the Pennsylvania Convention Center in Philadelphia, PA

Saturday, February 16th – 10:00 a.m – 6:00 p.m.  

Sunday, February 17th – 9:00 a.m. – 5:00 p.m.


Bruce Baker

ABI Speaker Bruce Baker

Are you passionate about being a professional craft artist? This 2-day intensive workshop is designed to help you grow your craft business into a sustainable career, selling to galleries, shops, museum stores, online catalogs and more. This is the workshop to get you started and teach you how!

ABI Founder Wendy Rosen

For the past sixteen years, ABI has produced workshop events around the country to fulfill our mission of providing practical business education for creative entrepreneurs. This workshop will break down the sometimes overwhelming tasks of a business owner into manageable processes.


The workshop opened up a whole new world for me and let me know artists could be successful. There is a way to do business as an artist and I learned how to do that in your workshop. It changed my thinking and I was able to quit my job and become a full-time artist. Thank you! ~ JJ Jacobs


The Learning Experience

Professional, nationally known speakers and experts will present lecture topics including:

  • How to Wholesale
  • Salesmanship
  • Booth Display and Merchandising
  • Creative Marketing for Artists & Craftspeople
  • How to Design Your Line
  • Building Gallery Relationships
  • Pricing for Profit
  • and more . . .

Special Q & A Sessions

Exhibitor Panel  A panel of current artist exhibitors will participate in a Q&A session with ABI workshop participants. How do they do it? What mistakes did they make, what lessons did they learn? What is their best advice on how to have a successful show? Workshop participants love this interactive session!

Rebecca Mercado, Show Director Buyers Market of American Craft and NICHE: The Show

Show Director Rebecca Mercado

The Buyers Market Staff  Show manager Rebecca Mercado and the operations staff give you tons of information on how a large trade show is run, what exhibitors need to know, and opportunities you have for support and mentorship as an exhibiting artist. An eye-opening and informative talk.

Tour the Show

  Meet the Masters. The ABI Winter Workshop includes a walking tour of the show floor of the Buyers Market of American Craft, where hundreds of professional artists and craftspeople are exhibiting and selling their work to galleries and other retailers.  See for yourself how a trade show really operates, up close and personal  –  the booth displays, the incredible presentation, the diversity of handmade work.

Attend the NICHE Awards

2012 Ceramics Winner Jennifer McCurdy

ABI workshop participants are invited to the NICHE Award ceremony and reception on Saturday night, February 16thfrom 6:30 – 9:00 p.m. This prestigious award recognizes the finest in American and Canadian craft, in many categories, juried from a competition sponsored by NICHE Magazine. View the best of the best and celebrate with the winners!

Personal Critiques

ABI Director Carolyn Edlund

Is your line ready for the marketplace?  Is your collection priced appropriately?  Get honest feedback on where you stand and how you can improve and move your own business forward. Workshop participants are invited to bring samples and/or photos of their work to our critique session on Sunday, February 17th. Security will be provided. Gallery buyers and ABI faculty members will review your collection, and give you written critiques, answering critical questions about your work and your potential. This part of the workshop is optional, but has proven to be one of our most popular sessions. Every participant will have the opportunity to be critiqued.

Don’t miss this exciting experience! Register today for the ABI Winter Workshop. Space is limited.


Transportation and lodging are not included. We will be happy to recommend nearby hotels for you.

Questions about this workshop? Contact Carolyn Edlund at



One Scholarship will be made available for the cost of the workshop (not including lodging and travel) for an artist who has suffered loss of income, studio space or ability to work due to Hurricane Sandy. Is that you? Interested individuals may apply for our scholarship here.


GIVE A GIFT OF THE ABI WORKSHOP! Click Here for More Details


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